Evaluation of the CVS promotional video

Evaluation of the CVS promotional video

What were you asked to do?

 We were asked to make a promotional video for the RDWWA ( Redbridge disabled women's welfare association).

 Who/ what were you making a video about?

We were making a video about the RDWWA. The Asian ladies vision is living joyful and healthy lives and there mission is to provide sessions on health and well being, outings and trips, awareness sessions and life issues. The video was also made so that people are more aware of this organisation and that so more people can get involved with it.

What was the purpose of the video?

The purpose of the video was to promote the RDWWA by showing what there organisation is about and the things that they do within that organisation.

What did you do in each production stage?

pre production- for pre production we researched about the organisation basis and the got given separate charities that we had to look into.

production- For the production stage we had to email the person in charge about what we were doing and then we went to the person who runs the RDWWA house and filmed and asked her questions about her organisation.We asked her a range of questions to do with her organisation and she gave us interesting information about it.  Unfortunately we wasn't able to get more footage of their event happening so we had to work with the footage that we already had.

post production- In the post production stage, we had to import all of the clips and then put them in order so that the video doesn't look jumpy and so that it makes sense. When editing it took a while to find what we were looking for as the women went of topic quite quickly and we had to make sure we chose the right parts. The cutaways and graphics I think make the video more interactive and interesting, as your not just watching women talking and your getting the image of what their organisation is about and what they have got to offer. When it came to the music we didn't really know what to choose, so we ended up with traditional sitar music and piano instrumental music and I think when the music changes from the sitar to the piano it is well done and sounds natural(1:13).

what problems did you encounter and how did you solve them?

During the whole unit I don't think we really en-counted any problems, except not being able to gather more footage of there event happening so we just used what we already had from a previous group and, when it came to editing we couldn't find the answers from the ladies to the questions asked because they moved on to a different topics quite quickly.

What were your strengths and weaknesses in each stage?

In the pre-production stage there wasn't any strength of weaknesses as all I had to do was research about basis and our chosen organisation. When it came to the production one of my strengths would have been asking the women the questions. At post production stage I think that the strengths were that we all helped each other with the editing and that we listened to the ideas that everyone had about how we should edit certain parts. I think the weaknesses in the post production stage was having to find the right clips in a certain amount of time and them putting them in the correct place so that the video runs smoothly and isn't jumping from one thing to another.

 What is your opinion of the finished product?

My opinion of the finished product is that I think it shows what there organisation is about, and that before when it didn't have music playing in the background it made it slightly dull, but when music was added it made it more interesting and didn't loose interest as quick. The only problem with the music is that it gets loud at one point and overtakes what the women are saying, but then it goes back to normal. Also I think that the cutaways in the video made it more interesting as you got to have a glimpse at what happens at there events.

Getting more out of your camera

Getting more out of your camera 

Exposure

Natural

High exposure

Low exposure

 The exposure is when light is collected by the sensor in the camera. The exposure symbol on the camera is usually shown like this +/-. The first photo I took is when the exposure was natural. The second one is when I turned the exposure up to its highest point making the photo come out brighter. Finally the last photo is when the exposure is down to its lowest point. From the photos I took I think that exposure helps the image look for effective and also gives of a different mood in each photo.

Flash

With flash on a reflected surface

 Without flash on a reflected surface

 Flash on a persons face

Flash not on a persons face

Flash is used to create artificial light. Using exposure is considered better than using flash. Flash only has a short range of use and it doesn't work on reflected surfaces as it just creates a big flash of light. As you can see from the first photo, the majority of the photo is just a big flash of light and without flash on you can see more clearly what's happening in the photo. The  third photo is when flash is on and it just makes the face of the person brighter, while with no flash on it makes there face look more natural. With flash I think it is only useful if your using it in a dark place e.g a party. Other than that I think Flash can ruin a photo.

 White Balance.

White Balance in the sun mode

White Balance in its  bulb mode 

White Balance in a cloud mode

White Balance is when you remove unrealistic colour. As you can see from the first photo You can see that the colours seem natural and a bit brighter  when I put the white balance in the sun mode. The second photo I put in the bulb mode which gave it a blue tint. For the last photo I took I put the white balance in the cloud mode, which gave it more of a gloomy day feeling. Out of the modes I like the bulb one the best as I like how it gives of a light blue tone to the image.

ISO

ISO depends on how much light you need to take a good photo.  If you have a lots of light being given off than a lower ISO is fine to use but, if you don't have little light then you should use a higher ISO. With a lower ISO its doesn't make a picture look blurry e.g ISO of 100, but if you have a high ISO the chances are that the photo will come out blurry e.g ISO of 800. The first to photos I took don't show a lot of difference, but the first one I took was with an ISO of 100 then the second one with a ISO of 800. I took these photos in a light place, which is why I think much difference didn't appear. The two last photos I took where in a dark place and as you can see there is much difference between them. The first image I took was with the ISO of 100 and you can see the objects clearly, but as for the second one the objects are more blurred out as I used the ISO of 800.  What I noticed is that in the first image, you can faintly see string across the left hand side and in the second image it becomes more clear. I this function can damage the the photos you take depending on how high or low you put the ISO and also the surroundings that your in.

AF mode

Af mean Auto focus which is when it focuses on one part of your image. When I used this effect on my object I didn't really see a difference being made so personally I dont see this effect having much use.

Burst

Burst mode lets lots of photographs to be captured in a rapid rate. This is done by holding down the shutter button. Burst mode can be used in things that include fast motion. I think with the photos I took they didn't come out that bad, but some are quite blurry. Also when using burst mode on a person I think it shows there facial expression more clearly as your capturing it more quickly.



Culture day photo story

 The starting point for the day. Waiting for the rest of the group to arrive.

Waiting for the train at stratford

 Arriving at London bridge underground station, where it had cool twisting stairs. The white balance for the picture on the right was turned down.

The clink 

  The entrance of the clink.

Hanging skeleton.

The White balance was turned down to its lowest  point

In the clink we got a tour around the prison where we learnt about the history of torture. It was very interesting.

This image here is of a man who was chucked into a hole and was left to die.

Sort of close up image of the chain and in the background
there was a man(dummy), showing how they chained up  the
prisoners.

These pictures here are the old version of handcuffs. They used to melt
the two ends together, so that the prisoners were unable to escape.

Four headless men

Four headless men at a diagonal angle

A close up of the one of the headless man face

This image here is a man being chained up. I really like the image as I think the lighting
gives of a dangerous and painful feeling.

After leaving the clink, we wondered around the area we were in a and came across
a pirate ship.

This  here is an balancing elements image. Out of all the photos I took
this one is might favourite, because I like how you can see the city in the background and how the metal bar is leading towards it.

This image here was took outside a pub. With this image there are faint colours in the sky.

In this photo there is some symmetry going on with the two
towers on the bridge. But once again I like this photo as London is in the background.

Another balancing elements photo, this time with an ash tray.

A diagonal image of the torch outside the London Dungeons.

The London Dungeons. Unfortunately we were not allowed to take photos during the tour of the dungeons.

As I was leaving the train station, I took the symmetrical photo.



corporate video analysis

Good and bad corporate/promotional videos

A corporate video=A corporate video is used to promote a company and what it does.

Promotional video= A promotional video is used to promote a certain product or service e.g a charity.

The difference between a corporate and a promotional video is that a corporate video is telling the audience something they already know but informing them more of what the company is about. A promotional video is where its promotes a certain product or they help promote events and awareness of a cause e.g. a charity about cancer.


A good corporate video 

What good about this video is that it tells the audience what its about and it includes interviews and a voice over to get what there promoting more across. In the video the interviews are coming from different people who work in different company's, this is good because it shows how many different company's are involved and what there doing. Also this video doesn't include a lot of information, which makes it easier to understand what the video is about and also so that it doesn't bore the audience. Also in the video the some of the shots match what the voice-over is saying and I think it gives the video more effect.

A bad corporate video

At the start of the video its quite slow and you don't really understand whats happening but, the music playing does give it a dramatic feeling.Even though this video includes quite a lot of interactions, I think it looses the point of what its actually supposed to be promoting, as it talks about different things such as on one slide its on about exhibitions expos and fairs(1:06) then the next slide its on about conducting a successful event (1:13). I think this video has to much going on which can make its audience confused and loose interest.

Photography composition

Portrait and landscape

When taking a landscape photo you must turn your camera at a horizontal angle as you can capture the scenery more. My landscape photos keep to the rule as it captures the surroundings.

The rule for when taking a portrait photo is to have the whole body of the person shown in the photo or an object e.g a tower. I applied the rule as the photos I took show the whole of there body and not different areas of there body e.g. there waste to shoulders.

Rule of thirds

With the photo I took you can clearly see that I applied the rule of thirds to the photo. When taking a picture of an landscape the horizon line should be two-thirds up from the bottom. As for one of my photos the sky is the main focus point as it is two-thirds up on the photo.

The rule of thirds when taking a picture of a person, is that there eye level must be two-thirds up the frame.  As you can see from my photo it keeps to the rule as her eyes are at the correct level.

Diagonal rule

Diagonal pictures are considered more interesting than just horizontal photos. The rule for taking a diagonal photo is tilting the  camera at an angle. The photo of the stairs I think came out quite well as personally I think it gives of a illusion feeling.

symmetry

Symmetry photos can be very eye-catching and include interesting compositions. Also what makes them more eye-catching if there is something unexpected in the photo. From the photo I took both of the doors a quite identical and I think for next time when I take a symmetrical photo I will include an random object.

Balancing elements

The rule for this photo is that you put your main image slightly of centre, which then creates a more interesting  photo. You balance the weight of the photo by including an other image which has less importance. I kept to this rule by making the hat the main focus of the photo, also with the buildings being slightly faded it puts more of a impact on the hat.